Massimo Guizzetti's profile

Introducing Philippe Apeloig

This is my B.Sc. thesis project. In the Final Synthesis Studio, I was assigned a graphic designer that, according to the fiction, would exhibite his or her works in a gallery called Milano Anatome, and was asked to search for useful information and materials (books, interviews etc.).
If this research was in group, the project was individual and composed of different artifacts: a poster, an invitation, a press kit, a banner and a book with insights about the author and my design process.
The most relevant aspect of the project was that I had to be able to grasp the fundamental elements of the author’s work and to interpret them in a personal way. In addition, all the artifacts had to create a system of visual identity with consistent recurring elements.
Invitation for the exhibition: wrapped, folded and open
Press kit for the exhibition: inside the letterhead and a cd with images
Anatome in Milan. The visual words of Philippe Apeloig: book realized to communicate the author and my design process
Introducing Philippe Apeloig
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Introducing Philippe Apeloig

B.Sc. thesis project: visual identity system for an exhibition of the work by Philippe Apeloig at a graphic design gallery called Milano Anatome Read More

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