Background
Embarking on the project to create a print advertisement spread for Supergiant's 2014 game 'Transistor,' the challenge was to establish a visually cohesive theme across two pages. The focus was on creating an attention-grabbing design that not only showcased the game's visuals but also conveyed its unique digital atmosphere.
Objective
Craft a print advertisement spread that seamlessly connects two pages, capturing the essence of 'Transistor' through spatial effects, thematic consistency, and a compelling call to action. The goal is to entice the audience to not just buy the game but to understand its distinctive features and immerse themselves in its digital world.
Magazine Development
Page 1 (Left):
The primary focus was on creating an attention-grabbing layout featuring the main character and background art. Spatial effects were employed to establish visual hierarchy, with elements strategically placed to enhance the overall appeal. Review scores were added with a drop shadow for emphasis, along with the game's title and developer's logo. The main character underwent touch-ups for better integration into the background, and motion blur was added to convey a sense of movement.
Page 2 (Right):
To maintain a 'digitized' theme, a blue-to-beige radial gradient was introduced for a smooth color transition. Different in-game images were layered with various overlay methods to achieve a futuristic, foggy background that seamlessly transitioned from the title page. In-game interface elements were incorporated to enhance thematic consistency. The text utilized the game's fonts, 'JuliusSansOne-Regular' for the logo and 'Ubuntu-Mono' for the content, maintaining a technological atmosphere. Syntax references were introduced by 'commenting out' the paragraph, aligning with the game's text logs. In-game images and console/store icons were added for a comprehensive representation of the gameplay.
Results
The final outcome is a thematically consistent print advertisement spread that effectively captures the essence of 'Transistor.' The design not only provides visual appeal but also conveys crucial information, inviting readers to explore the digital world of the game.
