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SAMGUK
Tres Reinos brandĀ design // Country Mexico
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It is the name of the store specialized in importing and marketing products of K-POP culture and traditions of Korea, the name comes from the word SAMGUK which means Three Kingdoms, The Three Kingdoms of Korea were KoguryÅ, Baekje and Silla which dominated the Korean peninsula and parts of Manchuria for much of the first millennium AD.
BRAND BUILDING
The identity design was based on the needs of the client and her business, which are the use of printed matter and labels that she can make herself with a digital printer and the use of more common papers in conjunction with a design with the graphics of Korean culture and POP culture of the eastern country.
A graphic identity was created to reflect that Korean touch, with a typography that denoted oriental features, taking care that they are also clear as western characters, since it is the main target audience is mexican, in addition to making visible the fun and unique part of the culture without falling into excess informality, giving freshness and modernity, expressing a store committed to the quality of its products, original and collectible.Ā
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SAMGUK Es el nombre de la tienda especializada en la importaciĆ³n y comercializaciĆ³n de productos de la cultura K-POP y las tradiciones de Corea, el nombre proviene de la palabra SAMGUK que significa Tres Reinos, Los Tres Reinos de Corea fueron KoguryÅ, Baekje y Silla que dominaron la penĆnsula coreana y partes de Manchuria durante gran parte del primer milenio de nuestra era.
CONSTRUCCIĆN DE LA MARCA
El diseƱo de la identidad se basĆ³ en las necesidades de la clienta y de su negocio, que son el uso de impresos y etiquetas que ella misma puede hacer con una impresora digital y el uso de papeles mĆ”s comunes en conjunto con un diseƱo con la grĆ”fica de la cultura coreana y la cultura POP del paĆs oriental.
Se creĆ³ una identidad grĆ”fica que reflejara ese toque coreano, con una tipografĆa que denotara rasgos orientales, cuidando que tambiĆ©n sean claros los caracteres occidentales, ya que es el principal pĆŗblico objetivo es mexicano, ademĆ”s de hacer visible la parte divertida y Ćŗnica de la cultura sin caer en el exceso de informalidad, dando frescura y modernidad, expresando una tienda comprometida con la calidad de sus productos, originales y coleccionables.āāāāāāā
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THANKS
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