The project was about designing hypothetical collaterals for a brand based on a trend forecast. The brand that I selected was Farm Rio - a womenswear brand, based out of Rio de Jeneiro, Brazil. After a thorough research of trends, from websites like WGSN, an extensive visual research from several social media platforms and other online sources, I designed and developed a suitable print for the brand, relevant to the branding collaterals of that season.

Trend study and Visual research

Brand study - Farm Rio

Mood Board

Colour Board

Print Development for Collaterals

Branding Collaterals