Design of labels for the Lichi clothing brand
Description of tag manufacture.
All tags will be made from natural materials without the use of plastic, from thick cardboard, which can be recycled in the future.
The hanging of the tag is made of cotton thread of different colors. All tags will be the same size with rounded corners with an eyelet hole for attaching to clothing.
On the reverse side, there is a place to indicate the name of the product and the price, as well as in the future for the sticker of a new price for sale.
One concept was chosen for the tags in order for all four clothing lines to be associated with a single Lichi brand.
Marble was chosen as the main connecting element, since the design of the outlets is made in the neoclassical style and I wanted to further emphasize this. Antique figures of women are also used, as the brand directly draws inspiration from art.
"Lichi"
The collection is designed for the mass consumer and make up approximately 80% of the store's assortment.
"Smart"
The brand's young line, based on natural fabrics and minimalism. This is a line of comfortable and functional clothes for every day.
"Lichi FFM Edition"
Was developed in the very heart of Europe in Frankfurt and is able to satisfy the most demanding taste. Exquisite fabrics, premium designs and the best quality will make every girl feel special.
"The one by Lichi"
Is the premium segment line. It uses extremely expensive materials, unusual designs and limited editions, which makes the collection exclusive.
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