Littlethorpe Brand Identity Design

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We helped Littlethorpe identify & engage with a new type of customer, simplify its product offering & position the brand to sell based on quality instead of price for the first time in 35 years.

We Delivered: Brand Strategy, Logo Design, Visual Identity, Brand Collateral

Established in 1983, Littlethorpe has been designing & building quality hardwood products for almost four decades. A family business, Littlethorpe manufactures wooden street infrastructure & is the leading supplier of sustainable, hand-made hardwood shelters in the UK.

Discovery Phase

Getting to know Littlethorpe's goals & customer pain points

Our goal was to attract a new growth customer so we needed to understand them. During several workshops we described customer personas to understand their challenges & how Littlethorpe could go above & beyond to solve them. We then aligned their expectations with the objectives of the brand to create a roadmap that delivers value for both.

This image contains curated work from Behance & beyond. View the moodboard here.
© OlssønBarbieri © PTM Rebrand © Unsplash

Stylescapes

Setting a broad direction for the brand

Transferring knowledge in a structured conversation & framework gets us up to speed quickly. We included the team in design decisions & directions very early on using Stylescapes and our findings from the discovery phase of the project.

Think first, then design

Goals, outcomes & targets rooted are in brand strategy

Littlethorpe’s FSC® certified, sustainably sourced materials & UK-based hand manufacturing process were to become cornerstones of our brand strategy. The identity needed to turn heads, match the quality of the products & convey a friendly personality.

The Littlethorpe brand identity captures the warm, friendly nature of the team, the strong & sturdy quality of the product and the unique beauty of a handmade item - built in Leicester. It celebrates where Littlethorpe is heading and respects the proud history of the family business.

With a market saturated in cheaper lower quality products, Littlethorpe was being compared on cost alone. We simplified the product range, introduced a cohesive identity & positioned the company based on its heritage, craftsmanship, sustainability & durability.

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