An app designed to create a positive change towards the issue of period poverty.
Problem
Most menstrual products have an overly gendered and feminine look. Many brands have failed to recognize and be inclusive of trans and non-binary individuals.
Similar Campaigns
PERIOD
A non-profit that distributes menstrual products to people in need, organizes events and campaigns, and raises money for the distribution of the products. They also run educational workshops called Period Chapters.
The Homeless Period
They supply those who are homeless with period products, and raise awareness of the struggle that comes with homelessness and periods combined. They have a petition get shelters an allowance to supply sanitary products.
Period Kits
A non-profit organization that supplies kits of products to people experiencing homelessness, unstable housing, and extreme poverty. They accept donations of items for the kits to help out.
User Personas
Name: Eva Romero
Age: 35
Pronouns: She/her
Occupation: Registered Nurse
Psychographics: Confident and adventurous, enjoys an active and family-oriented lifestyle
Scenario: Eva is a Registered Nurse and is happy that her job involves caring for people. She recently saw an article that talked about period poverty and it startled her. She was surprised she had not heard much on the topic and was ashamed to say she knew very little herself despite working in health care. Upon learning more about the struggle some people face when on their period, she decided she wanted to help provide the necessary products for those in need by donating to an organization that will distribute them.
Name: Jules Allen
Age: 23
Pronouns: They/them
Occupation: Communications Coordinator
Psychographics: Easy-going and charismatic, enjoys an experience-driven lifestyle
Scenario: Jules lives in Vancouver and enjoys the city lifestyle they are used to; they love that they can walk everywhere and are always finding new places to eat. One thing that upsets them about the city is how many people are struggling with homelessness. They want to be able to help out in some way, but are not sure where to start.
Brand Statement
“Our goal is to support those in need of menstrual hygiene products, remove the stigma around periods, and provide a genderless look at menstruation.”
How it works
This app is designed to partner with menstrual product companies as a way to support people that can not afford menstrual products. The app is used to track your period, and at the end of each cycle it will automatically donate products to those in need.
