All My Friends Grocer
All My Friends Grocer is a seasonal produce store offering fresh fruit, vegetables, meat & eggs direct from their local farmer friends. They’re not like a supermarket that stock the same stuff every week, they take the lead from their farmers, meaning what they’re growing is what they’ve got going.
The All My Friends branding was influenced by the owner’s wish to make seasonal, local produce accessible on all levels. She wanted the space and brand to feel welcoming and a little nostalgic. Aiming to take away any hint of pretentiousness that could be associated with ‘farm to table’ we reworked the idea and ‘farm to face’ was born. We were so happy to work alongside these passionate people to produce the ‘All My Friends’ brand, packaging, illustrations, photography and web design. They opened in October of 2020 to a community ready to embrace their new neighbourhood friends.
The All My Friends branding was influenced by the owner’s wish to make seasonal, local produce accessible on all levels. She wanted the space and brand to feel welcoming and a little nostalgic. Aiming to take away any hint of pretentiousness that could be associated with ‘farm to table’ we reworked the idea and ‘farm to face’ was born. We were so happy to work alongside these passionate people to produce the ‘All My Friends’ brand, packaging, illustrations, photography and web design. They opened in October of 2020 to a community ready to embrace their new neighbourhood friends.
