VISUAL IDENTITY FOR A NEW CAFE CONCEPT
Grampians Mountains, Victoria, Australia.
The client was looking to create a clean eating licensed cafe, with a great vibe and
an outdoor focus which targets hikers, trail runners, bike riders, rock climbers, abseilers etc
The most influential color in terms of food is RED. A color psychologist would tell you that red is the color that makes people hungry. Red instantly attracts attention and it also makes people excited, energetic, and increases the heart rate. In the food industry, look no further than KFC, Wendy's, or Burger King as prime examples.
Basecamp also aims to put an outdoor training facility behind their cafe which will focus on natural movement training, parkour & crossfit style training.