NB O2 Ireland has recently merged with three.ie
From 2007-2010 I was senior Designer on the web team in O2 Ireland, managing inventory and affiliate marketing for their mobile telco's online store and supporting marketing initiatives on the new iPhone, which they exclusively carried in the region.
During this period, Telefonica O2 bought extensively in European live music venues, and launched several overlaying subscriber music services to support this. The O2 Music Store and the O2 Blue room - large scale music video and live performance broadcast projects - became available to our subscriber base as Priority attendees and ticketholders.
During this period, Telefonica O2 bought extensively in European live music venues, and launched several overlaying subscriber music services to support this. The O2 Music Store and the O2 Blue room - large scale music video and live performance broadcast projects - became available to our subscriber base as Priority attendees and ticketholders.
Ireland's huge live music scene and the unique position of the telco in Ireland meant that this involved a huge amount of service planning, UX and UI design.
During this period of time the web team managed to significantly cut O2's marketing spend by taking most of the localisation work and ad management in house, and also provide technical consultation for the set up of their live music services, copy writing and forum management from a UX / User Centered design perspective.
The day-to-day management of large libraries of visual assets was a defining characteristic of this job: being able to keep all of the imagery centralised for the entire Irish operation massively saved time and resources, and enabled the web team to focus on more important work such as building customer management infrastructure, web forums etc to communicate with our subscriber base.
In Ireland, their Venue The O2 - now renamed the Three Arena - was an exciting refurbished 15,000 seater arena with cutting edge broadcast and live performance technology, and its existence in turn created THE BLUE ROOM, a video and music project based on making live recordings of Artists playing at the venue.
I played a key role in both planning the video services and designing the UI by which they were to be delivered to our subscribers: O2 Music, a streaming and downloading service launched in 2009, and the Blue Room service launched to huge media fanfare, parties and music business hoopla.
The venue itself was located less than five hundred meters from O2's corporate HQ, and provided a focus for all the work being done between the web team and the various third party marketing and brand management organisations.
As The O2.ie web presence has been completely dismantled and taken offline - O2.co.uk is the closest extant comparison - I have embedded a quick sample of the types of broadcasts and webcasts that O2 conducted at the time.
