Identity development for the 100-th anniversary
of RosGosStrakh
RosGosStrakh celebrates its 100-year Anniversary in 2021. It was a pleasure to work for a brand, which has a rich historical heritage.
As part of a global rebranding project, we have developed a special anniversary style based on the principles and techniques of Suprematism. The centenary logo includes simple geometric shapes – a circle and a square. The shapes were scaled depending on different carriers of the corporate identity, and were also filled with text and graphic content.
The theme of heritage has been reflected in a series of historical logos and branded merchandise. We used them to create a visual excursion into the history of the oldest insurance company in Russia.
Creative Director – Michael Gubergrits
Project Director – Dmitry Burenko
Project Manager – Anna Alyaskina
Art-directors – Valera Sadovsky, Nikolay Demin
Motion designers – Kirill Zharkoy, Natalya Silachenko
3D-visualization – Andrey Tupikin
