Client
Boost (e-wallet)
The Brief
To create an experiential design project that engages with our users to show them that Boost is more than just a scan n pay e-wallet, also drive awareness among users that Boost is fun and rewarding!
Problem
People have little awareness of the Boost app and its features because they recognize Boost as just an e-wallet. This leads to most believing that it’s not useful.
Insight
Everyone has different kinds of lifestyles and needs that speaks to their personality.
Message
Boost is catered to different kind of needs, different lifestyles, and solve different kind of problems.
Because Boost is more than an e-wallet.
Solution
While Boost is catered to everyone, we came up with the idea of "Boost your Persona", where different personas are introduced to everyone. At the same time, there will be one persona that matches your lifestyle and showing how the persona aka "Boost" can solve your daily problems.
Deliverables
We created a gamified installation, where players need to use the persona suited them the most and go through all the life obstacles. This introduces Boost's unique app features which simplifies our life.
We created 5 personas, each with different personalities and lifestyles, and there will be one that suits the users.
User Journey
Installation walkthrough
Tutorial scene
Game Backgrounds
Character Design
Game Over Scenes
"coins collected" is left empty for coding purposes.
Full game walkthrough
Graphic Design Team
Chong Win Yee
Jacqueline Lau Weng Yan
Tan Hui Wen
Experiential / Game Design Team
Lai Xiao Tung
Leow Wey Chung
Poon Pui Li
