Hera Clinic
Hera Clinic is a nonprofit American academic medical center focused on integrated health care, education and research. The three sectors of the corporation includes Hera Clinic, Hera Institute and Hera laboratory. Hera Clinic was established in 1987 in Florida, specializing in Neurology, neurosurgery, Orthopedics, Pulmonology and Urology. Today, it is regarded as one of the top medical centers in the State following $4 million donation to establish the Hera Institute which opened in 2009. Drawing in patients from around the country, Hera Clinic performs near the highest number of transplants in the State.
The previous Hera Clinic logo was very complex and inappropriate. It contained letters "HC" within a leaf shaped icon having different green color gradients and inconsistent typography which makes it less memorable and complex. To make the visual identity of Hera Clinic more recognizable and appropriate we designed a new logo which contains a geometrical symbol along with serif lettering. The new brand identity helps to elevate the brand personality, positioning and recognition to make it stand out in the market.
The new symbol perfectly signifies Hera Clinic's new global identity: passion, care and versatility by combining letterform H, medicine and red cross symbol. It is simple yet distinctive which makes it easy to remember and recognizable after the first viewing.
The new visual identity includes Trajan pro font for the typography. It is set in classic serif lettering, which contrasts and complements the bold geometric symbol- which is appropriate for the existing brand personality.
