A theatre made from the community for the community.
For over 50 years, Cinema Teatro Pax has been the well-known single room cinema and theatre of the city of Cinisello Balsamo, in northern Italy.
"The Pax" -the way people use to call it- is a gathering spot conceived for the local community to enjoy movies, concerts and theatrical works, capable to merge in one place quality content and cozy environment, without the chaos of a commercial plaza: "the cinema theatre made from the community for the community".
Working on naming simplification (that it evolves from “Cinema Teatro Pax” to just “Pax” because that’s how people use to call it) I wanted to find new meanings to connect the theatre with a fast-paced and always changing world.
This is an unofficial concept design made for portfolio purposes only.
It’s not to be considered nor to be attributed to the real brand.
The rebranding project includes the customization of the exterior of the PAX, the entrance doors and some signage (like the ones already visible in the centre of the city):
