Challenge
Identity for Le Petit Paris boulangerie.
About
This boulangerie owners are a family couple. As travellers, they are especially fond of Paris and its local cuisine. Le Petit Paris is in fact a small cafe where visitors can buy take-away coffee, fresh French bakery and homemade cheese.
Strategy
The identity is based on an image of a bicycle with a basket of fresh bread which is an extremely popular way of transportation in Paris.