kemazan official's profile

Packaging Redesign for Mpok Nini



Mpok Nini merupakan produsen kue khas Betawi Jakarta yang pertama, terbesar dan paling terkenal di Jakarta. Memiliki komitmen menjaga rasa dan standar mutu kue hingga layak dikonsumsi dan siap dipasarkan.
Kemasan yang baru menambahkan illustrasi budaya, khas & lingkungan jakarta betawi seperti ondel-ondel, monas, patung selamat datang, golok dan bemo. Illustrasi ini bertujuan untuk menguatkan kesan dan brand visual produk Mpok Nini sebagai oleh-oleh Jakarta betawi.

Mpok Nini is the first, largest and most famous Jakarta Betawi cookies snack maker in Jakarta. Have a commitment to maintain the taste and quality standards of the product so that it is suitable for consumption and ready to be marketed.
The new packaging adds cultural, distinctive & environmental illustrations of Jakarta Betawi such as ondel-ondel, monas, welcome statues, machetes and bemo. This illustration aims to strengthen the visual impression and brand of Mpok Nini's products as souvenirs from Jakarta Betawi.


Project: Packaging design
Project Date: 2020
Client: Mpok Nini
Creative Director: Estas Assadurahman
Project Design: F-Jart
Design Staff: MUSEY, IR-FUN


Packaging Redesign for Mpok Nini
Published:

Packaging Redesign for Mpok Nini

Kemazan is a studio engaged in branding strategist and visual design that is more focused on packaging design.

Published: