Tomas Willis
Branding
Tomas Willis was a project conducted during the second semester at BA Coventry University. Was launched a briefing that asked us to create a briefing around a specific profession given to us randomly. For this project, I had to work with a scientist. Usually, scientists are seen as serious and very polite people. But we can also think the opposite because there are also scientists who can be fun. This thought took me and chose the neuroscientist, more precisely the one who specializes in Gelotology, the science of laughter.
For this branding, I used small caps on the names and used the curvature to validate my idea of breaking this science seriousness. A business card, letterhead and a CV were the main three assets asked in this brief. To elevate this briefing, I had created a pattern that could be part of the branding by giving it some dynamism.
