Team Cherry Brand Identity Design | Rebranding Concept

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Sweet round game

Team Cherry is an indie games developer in Adelaide, South Australia.

Artists and dreamers who are able to create characters and settings with a strong atmosphere and emotional charge.

Their mission is to build crazy and exciting worlds to explore and conquer.

Strengths of the brand

Each reworking job starts with identifying the strengths of a product or service.

The elements is summarized and made understandable by an icon. This makes it easy to visually represent your strengths.

Initial rework

After identifying the key elements, a first phase of reworking begins, starting with its original logo. In this phase, various creative paths and solutions are identified to transform the logo.

Evolution of the option

After choosing to use cherry as a key element, I made new versions. Here continues a second evolution of the logo where new forms and compositions are experimented.

Always keeping the shape of a cherry as a reference, I experimented with solutions to insert the controller buttons, already present in the previous logo.

Refine the choice

we start by creating a cage in which to contain the logo. The final shape of the logo is perfected through circles, lines and colors. Different versions of the color are also created, in order not to exclude every possible style.

Construction grid

Typographic choice

The choice of a typeface is very important to give an identity to the logo. it is important to maintain consistency between the style of the brand and that of the nominative part. So as to create a symbiosis that strengthens the final logo.