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    Taylor Swift Mailer for 2013 CMA Awards. Inspired by a promotional piece by French's Paper Company. We tweaked it to create a game that would bes… Read More
    Taylor Swift Mailer for 2013 CMA Awards. Inspired by a promotional piece by French's Paper Company. We tweaked it to create a game that would best suite our audience and mailed it as a flat piece that required the recipient's interaction and attention to compose the box and learn how Taylor "Conquered The World For Country in 2013" ® Taylor Swift © Big Machine Records & 13 Mangagment. All rights reserved Read Less
    Published:
Box revealing stack of matching cards
Back of Card
Front and Back of Box for Cards
Card game flattened as mailed. Purpose of sending it this way was to encourage the recipient to interact with the piece, therefore revealing the statistics that prove how Taylor acted as an abmassador for the Country Industry in 2013. 
Front of cards
Mailing Envelope
Eblast
© 2013 Big Machine Records & 13 Managment. All rights reserved.
® Taylor Swift
Photography By Kristin Barlowe