A set of packaging that I designed for a Loom, a high-end menswear retailer based in South Africa.
Each size - designed for accessories, footwear and soft goods - features a different pattern, screen-printed on the inside of the lid and inspired by the fine tailoring and different fabrics of the products stocked by Loom.
Loom only keeps floor-stock, so we had to design the packaging to live in a limited storage space.
By using a rigid-collapsible construction, we created a solution that is as elegant as it is efficient.
Completed at iKineo in 2013. Production by Zonica Strydom. Photography by Rooiwolf.