The client wanted to run a Digital Campaign for Andolex-C Pastilles during the week of Valentines, February.

Andolex-C® Wildberry Pastilles, are preservative free soft lozenges that contain the natural ingredient Ectoin®, which forms a protective and moisturizing shield in the mouth, to help reduce and prevent symptoms of a dry mouth & itchy, scratchy throat.

They wanted to incorporate the romantic and dry throat theme and make it workable for individual.

Theme: Do not let a dry throat ruin your date.

Note: Still has to have the scientific medical terms be prominant and key.