Wanna. Fashion ARketing

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Wanna. Welcome to ARketing era

Wanna is a leading Fashion-Tech company that invented a hyper-realistic AR technology for trying on footwear and accessories. Its power was unleashed during the lockdown when it turned into a lifesaver for major brands that were desperate to tackle shopping barriers in the way of customers. In an instant, Wanna opened the door - on a global scale - for Gucci, Farfetch, Snapchat, Reebok and many others.

Such heady success required an immediate boost to their positioning. And we jumped on board to do exactly that by developing an innovative solution, framed within a futuristic design that matched both business and fashion criteria. While elaborating on positioning, we came up with the name for the whole industry and took up the leading spot in it.

May we present Wanna – Fashion ARketing.

Logo

We created a logo that fits any object in real-time, mimicking Wanna's technology. The logo reflects the essence of the brand — future-minded and flexible approach in the world of the new fashion. This concept has limitless potential for scaling and adjusting to any new products: footwear, accessories, hats, or for a complete look

We wanted the branding to feel bold and innovative, so our color choice was a monochrome base with an add of futuristic fluoriscent accent to highlight the important and set the mood. We also came up with the system of dies which helps to conveniently arrange blocks of content.