Client: MARS Whiskas   |   Agency: BBDO/Proximity (Malaysia)   |   Year: 2013
 
Whiskas Brand Plan

 

Based on the global direction from Whiskas, we was asked to come up with new creative ideas interpreting "Nurture their Nature" for the Malaysian market, expanding on there's a big cat in every small adorable cat philosophy.

 

Collaterals included Print, In-store and Promo, and Digital Activations for web and mobile app.

My role:
- Ideation
- Art direction
- Design