The clothing and accessories store appears with its own personality. A sophisticated and modern brand with a different way of working with fashion trends.

While creating the new identity, we wanted to go against the brand manifest.

The irreverent vision, with the aim of going further in individual aesthetics. With a focus on a more urban trend, we opted for the use of a sans serif typography with abrupt cuts, which serve as strategic points in communication design.

The neutral chromatic range of black and white colors, aims to transmit elegance and sophistication in this confrontation of hard and sharp lines between solid color shapes.