The mostly digital B2C/B2B campaign introduce new security mechanisms protecting online payments, as well as products/technology that enable users to pay and accept payments according to new EU security standards.
The campaign inform and learn users about upgraded online payments confirmation through biometric authentication in the NLB Pay mobile wallet and about Mastercard ID Check technology, which offers the customer an additional level of security.

In addition to outdoor advertising and internal channels, communication takes place mainly in the digital environment and on social networks.