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    This was a live project. The brief was to redesign a chinese medical product, Single use reloadable linear cutter stapler, and its packaging to m… Read More
    This was a live project. The brief was to redesign a chinese medical product, Single use reloadable linear cutter stapler, and its packaging to make it competitive in the European market.

I worked with a team of a product designer, doctors and surgeons to rebrand the medical equipment. Different research methodologies like interviews, brainstorming sessions, observation of an actual surgery, competitive study, market research and stake-holder review were used. My role was to create a brand identity for the product and my work included developing a brand strategy, name, logo, packaging, brochure, leaflet and website designing.

We developed two product options having different staple colours. One was CUTX 80G for the green stapled stapler and CUTX 80B for the blue one.

The deliverables included product designs, brand name, logo design, packaging design, and marketing material such as leaflet, brochure and website design for each product. Read Less
    Published:
Logo design
Final packaging designs
Brochures and leaflets
Box Design Samples
Website design