Johnnie Walker: Happy 100 (2019)
Johnnie Walker Mexico/ Diageo Mexico
Graphic ID / Art Direction / Event Design
In 2019 Johnnie Walker celebrated the 100th anniversary of the creation of the iconic "Striding Man" and with that many celebrations were made around the world, in the case of Mexico we were asked to create a graphic identity where the elements of the different decades coexisted in a single master graphic, with which we developed this idea where the patterns of Red, Black and Gold Label coexist from the movement with the movement and allows us to have more dynamism in the use of the walker with its elements.
We also developed an art direction guide so that the events in the country could warm up before the main celebration and with the same design line we made a special museography to put in the temporary exhibition about Mick Rock and his photographs for Queen.
Creative Idea / Design / Art Direction : Diego León aka "El Chico León"
Experience Design / Interior Design: Armando Díaz / Juan Manuel Moreno
Experience Design / Interior Design: Armando Díaz / Juan Manuel Moreno
Main Keyvisual used on campaign & Communication
Some applications on the Master Graphic
The Graphic ID was meant to be used in motion & textured printed materials, the idea of the striding man coming in & out represents the time passing by
Here is the complete timeline with all the design highlights on the Striding Man history,
in the end it was develop to fit in a wooden panel structure
in the end it was develop to fit in a wooden panel structure
some photos of the warm up events & the main event with the identity applied to branding materials
