Design of a visual identity system and packaging for Dol, a Turkish dairy brand. The brand's visual materials explore cows and cow-related graphic vocabulary. The packaging utilizes three various color systems, with playful illustrations of cows, each one representing the fat content of the milk carton.
Low fat milk [balanced cow]
Skim milk [ballerina cow]
Whole milk [sumoist cow]
Logotype
Nutritional value tag
Barcode
Milk carton net
