22 Avenue.
22 Avenue is one of 3 top commercial and admin space business parks that hosts many shopping venues, cafes, restaurants and corporate offices in Sheikh Zayed City.
Challenge: Create a new logo and visual identity for 22 Avenue to differentiate it from other competitor plazas and promenades in Sheikh Zayed City.
Solution: Designing a dynamic responsive logo that encompasses the different areas of interest in 22 Avenue as well as adapting to different implementations; static stationary print and social media platforms; mainly Instagram.
Challenge: Create a new logo and visual identity for 22 Avenue to differentiate it from other competitor plazas and promenades in Sheikh Zayed City.
Solution: Designing a dynamic responsive logo that encompasses the different areas of interest in 22 Avenue as well as adapting to different implementations; static stationary print and social media platforms; mainly Instagram.
Responsive Logo
Data shows that there are currently over 4 billion internet users world wide, around 48% of those users use smart phones or other mobile devices. This means the logo has to adapt to different screen sizes and social media platforms besides print. hence, the use of a responsive logo.
Directing the eye through the social media posts was key, therefore to maintain a consistent visual identity that is easy on the eyes I've come up with the above flow chart, where the copyline is always on the top left, visuals in the middle, logo on the bottom right at all times, lending the identity visual consistency.
