CLIENT: Square, POS solutions and tools for businesses.

ASK: Create a typography dominant campaign that resonates with target audience.

ROLE: My roles included Copywriter, Art Director, Research and Ideation.

In business, a whale is considered to be a large corporation while a gazelle is referring to a small company.

In the entrepreneurial world, a lion is a common symbol used.

A bull is a reference to the stock market, often used by business people with side hustles.

To maintain consistency, I directed each ad's typography to fit inside a square, referencing the brand and payoff copy, maintained a ground image in each (for visual consistency), and built consistent layout to develop campaign scaleability.

This is a student work project and the design, copy, and messaging is in no way connected to, reflects, or endorsed by the brand.