Potok
Air decontamination technology
"Potok Inter” Research and Production Company was founded in 1994 by Russian scientists, who had invented the Potok air decontamination technology.
The design strategy is to make the brand more modern and fresh (we clean the air, and the brand should bring the visual ease of purity and technology).
To differentiate the brand from its competitors. Bring all brand materials to a visual unity.
Packaging was supposed to be the main material of brand communication. It is simple and modern, and not expensive in production.
