The Coca-Cola MENA region called out different agencies for their 2019 Coca-Cola Meals campaign.
This campaign was directed towards key tension that there was a clear lack of participation my families over the meal table. It was obvious that there was a friction between parents and the teenagers due to an empathy gap which led to Les and less time spent over a meal table.
Keeping that in mind we created a campaign that talked about “opening up” to one another, where Coca-Cola became the catalyst and the common ground for families to connect over the meal table. Under the slogan “ tastes better when we open up” we created a visual that showed the entire family together over the meals table and the Coca-Cola bottle is right at the heart of it.
The creative messaging, the vibrant colors and the ease in which
This campaign was directed towards key tension that there was a clear lack of participation my families over the meal table. It was obvious that there was a friction between parents and the teenagers due to an empathy gap which led to Les and less time spent over a meal table.
Keeping that in mind we created a campaign that talked about “opening up” to one another, where Coca-Cola became the catalyst and the common ground for families to connect over the meal table. Under the slogan “ tastes better when we open up” we created a visual that showed the entire family together over the meals table and the Coca-Cola bottle is right at the heart of it.
The creative messaging, the vibrant colors and the ease in which
the brand was made part of the story was the reason-why we Won this pitch. 🏆
This campaign was showcased and customized for 5 regions;
This campaign was showcased and customized for 5 regions;
🇵🇰 Pakistan, 🇮🇶 Iraq, 🇩🇿 Algeria, 🇲🇦 Morocco and 🇪🇬 Egypt.
VISUAL BREAKDOWN
VIS
