· B R A N D I N G & A R T D I R E C T I O N ·
i49 GENETICS
_The project responds to one of the largest cannabis seeds banks in the US.
With the purpose to be the most attractive, groovy, easy-going brand to do cannabis life with, i49 is on a mission to raise the experience of growing cannabis by changing points of view and bring relief to new and old growers.
With the purpose to be the most attractive, groovy, easy-going brand to do cannabis life with, i49 is on a mission to raise the experience of growing cannabis by changing points of view and bring relief to new and old growers.
All components of the brand are created to form a balanced visual environment – tone of voice, graphics, typography, illustration and photography, work together with playful tension. Being his main concept “Growing as an EFFORTLESS experience” it is built for the way people live and enjoy the cannabis culture.
WE’RE HERE TO MAKE THIS
TRIP UNFORGETTABLE
PRIMARY COMPOSITION - APPLICATION TOOLKIT E.G.
_ One of the fundamental design aspects of the brand is the use of plain or gradient space combined with playful shapes, yet positively clean and careful design aesthetic.
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