Client : Auda Beauty Care
Service : Naming, packaging, visual identity design, social media collateral.
Mockup : Envato Elements.
Photography : Dikarte Media.
Auda is an old French word means comfortability. The brands believes in skin comfortability and after case study, I choose "AUDA" as their brand name. Its perfectly resonates with the brands vision. The brand also inspired from Greek Goddess of Beauty "Aphrodite" ! The Word "Aphros" means "Foam".
To make the brand identity & packaging vibing traditional, nature-friendly and organic. Choosing the perfect logotype which gives you a lil bit of organic hand lettering feel was a big challenge. I got inspired from the google font and then gave it a custom hand lettering touch.
The color palette is inspired by Champagne pink and earth tone.