Traveling the Silk Road
Client / American Museum of Natural History
The American Museum of Natural History has been a scholarly fixture in New York since 1869. Every year it assumes a theatrical aura when the special annual exhibition is unveiled. In 2010 it was “Traveling The Silk Road.” With banners and posters and advertisements that blanket the city, the museum reaches out to parents and kids who live in New York and all those who visit here. Competition from other kid-friendly venues is stiff, so the Museum needs to command attention with visuals that are both simple and memorable.
