BLACKOUT: Exhibit The Extinction
Non Profit Event Branding
Blackout is an exhibit put on by Pennsylvania Environmental Council in partnership with the Philadelphia Zoo. Exhibits of endangered species will be off view for this event to simulate what it would be like going to the zoo if we do not make a change. Exhibit the extinction at Blackout and experience a zoo that could be the future generation’s reality.
Blackout’s brand is based on the idea of conceal and reveal. These things are present in the invite, AR t-shirts, photography, and the stark palette of black and white. The focus is on the animals, facts, and information related to their extinction. As a result, no elaborate graphics or color palettes are needed and would otherwise be a distraction from the urgency of their existential crisis. Instead, the BLACKOUT brand consists of clean lines and the use of high contrast to convey the seriousness of the threats to their survival.
In order to blackout the exhibits, large panels had to be created. These panels were important because they are an accumulation of all the most important information about each endangered species. The information included had to be digestible for all walks of life and also specific enough to show the real impact on these species. Each panel includes basic biographical information as well as the top threats to each animal. The intro text is about why the species matters enough to be saved and also a section on how as individuals you can help. On the right are large facts that show the true depth to the severity of endangered species.
