Pleasurable Roller Coaster: Sacrifice Identity For The Game
San Francisco 49ers are among the elite of the NFL. The team has consistently performed well and has won five super bowl titles. Since relocating to their new Levi's Stadium in Santa Clara, the fans have only grown to love them more.
The goal of the new campaign:
1. Sell more tickets to home games
2. Reach a new business audience to bring business partners to the game
3. Create tailored ads to reach diverse tech workers who want to become fans
4. Sell merchandise the fans love
5. Corporate social responsibility with diversity and local community
Collaborating with Tim Paschke, art director and the San Francisco 49ers to reach a new multi-cultural audience, this is what the new normal looks like. It's weird in a good way
Strategy: Ads are served up in a clean layout along side various websites. People want to be entertained and rewarded for their time
Faithful to the Bay. San Francisco 49ers aspire to reach a new multicultural audience. We are united though the goodness of sport regardless of faith and ethnicity.
Gamification. As 49ers turn 75 in 2021, fans get to celebrate with funny games where they control the ball. Games are co-developed by YinzCam the official app developer for 49ers.
