WORK DONE
-CONCEPT-
ART DIRECTION
BRANDING
PACKAGING DESIGN
3D RENDERING
I wanted to do a concept for a brand with sustainable packaging. I looked at a lot of different kinds of sustainable packaging being used by more sustainability focused brands. I went with a clean sans serif font and a soft monoline script font, I think they compliment each other very well. I first created the labels and then created the models in adobe dimension. I made the background a picture of cloud that I very intentionally put a paper texture on, so it looks like a printed out background. I feel like it gave the scene a handmade look.
I wanted the packaging to feel fun and appealing, since sustainable packaging can really be just as pretty. I also love making dielines! I print them out and make mockups myself at home. I might be adding photos of those to the project later on.
