Covid-19 forced everyone to remain in confinement, on top of that, Colombians had one of the longest quarantines of all countries, turning trips to pools, rivers and beaches into far dreams and expectations. This desperation to go back to these moments took over social networks, even hashtags such as #trowmeback #takemeback #takemetherenow
became trends during those months of confinement.
Aguila Light beer, is the summer beer. A drink that accompanies those beach moments, river walks and a days at the pool with friends, so inspired by all the colors of Colombia we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles, commercials, digital and merch.
