Welcome our new case - identity development for the digital doner network from Dodo Brands - Doner 42. The project had to be started and finished within a month. To meet these deadlines, we moved in sprints.

The project team liked the cool "energetic" idea with a lightning bolt in the logo consisting of numbers 42. The design stood out among the "noise". It was, as they say, on-the-brief, perfectly readable and conveyed the concept of the new brand as much as possible. Modern Doner 42 is fast, safe, tasty, affordable and convenient. This is about energy, inner rebellion and freedom.

We chose a bright, energetic yellow color associated with the crispy crust of freshly baked lavash and baked goods in general. In addition, the color allowed us to stand out against the general background of red, orange, brown, beige colors and patterns. In addition to yellow, we chose an accent graphite, which also added contrast and association with the depth and infinity of space.