Uptown Eatery is a casual family restaurant specializing in thin crust pizza, pastas, burgers, sandwiches, milkshakes & desserts located in Elmhurst, IL. The client requested two versions of the logo, a long version for the outside awning and a compacted version for marketing and employee apparel. The result is a varsity inspired monogram that is casual and timeless like the classic American food served here. Process colour, double sided business cards with a QR code menu were also created for promotion purposes. 

©Kim Collins