Studies show 87 percent of individuals who spent time outside as a child carried a love of nature into their adult years. Of those same people, 84 percent said they still considered the environment an important priority.

It is essential that parents encourage their children to have a strong bond with nature and the environment at a young age so they can establish a sense of protection and environmental consciousness and carry this throughout their lives.

Bogs is on a journey to decrease their carbon ‘boot-print’. Bogs are made to last and are encouraged to be passed on as your kids outgrow them. Creating a connection between sustainability and steps to utilize more earth friendly materials, Bogs wants to teach children to love nature and encourage them to care for our planet and live consciously.

This campaign will focus on creating opportunities to get kids off their devices and outside to provide them with a healthier lifestyle that will enhance their mental and physical development. It will find fun and engaging ways to get kids interested in learning about nature and the environment and will instil good environmental behaviour in children at a young age.