PIOGGIA ROSSA IS AN INDEPENDENT RECORD LABEL BORN FROM THE IDEA THAT MUSIC IS TO SHARE,
WORKING TOGETHER AND HELPING EACH OTHER. [THE RED RAIN] COMES AFTER THE GREEN FOG
AND BRINGS THE COOL WITH IT.
the rebrand plays around the name and its meaning: the four Is (sometimes
the words/letters themselves) become rain drops. red all over, of course.