*Served as primary creative strategic and executional partner for Marketing, Merchant, and Stores teams; proactively drive collaboration to evolve digital with a focus on -one brand- projection, fashion authority and relevance, performance, ease of use, and conversion

*Ensured digital creative execution meets merchant, marketing, and brand objectives and standards

*Managed design team workflow; ensure deadlines are met and internal partner satisfaction is high

*Monitored and estimated future team and talent needs to ensure support for brand and channel growth 

 

*Responsible  for the concept, design, and execution of all consumer packaging,  digital creative (including Google Play), including engagement drivers and editorial projects, e-commerce pages, emails, banner ads and mobile and social media channels. 

 

*Directly managed the North America Sales Managers

 

*Worked closely with global marketing teams to help develop and drive the planning for the content strategy, marcom, social media and campaigns; and driving the execution in the NA region.

 

 

*Established criteria and work procedures to achieve a high level of quality, productivity and speed
 

*Directed and approved web-specific photography
 

*Maximized communication of product benefits, value, and lifestyle appeal
 

 

*Lead development and presentation of seasonal strategy for Digital Creative