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    What if... not the brand but its fans produce the content?
    Published:
BED HEAD BY TIGI IS ALL ABOUT YOUTH CULTURE, POP MUSIC, STREET ART, FASHION AND CLUBBING. SO INSTEAD OF BUILDING THE BRAND JUST A WEBSITE, MARK (ART) & RODG (COPY) AS PART OF THE TAXI EUROPE TEAM, CREATED A POP CULTURE COMMUNITY PLATFORM WHERE MOST OF THE CONTENT IS PRODUCED BY BED HEAD FANS THEMSELVES.
 
 
NO, NOTHING IS WRONG WITH YOUR AUDIO. THE PLATFORM HAS ITS OWN RADIO CHANNEL BUILT IN. SO THE MUSIC KICKS IN JUST AFTER  THE RADIO API IS ACTIVATED. AS DEMONSTRATED IN THIS PROTOTYPED USER EXPERIENCE THE AGENCY WON THE ACCOUNT WITH:
 
TO MAKE SURE CONTENT WILL ALWAYS BE FRESH, THE CREATIVE TEAM CAME UP WITH THE IDEA FOR A PLATFORM ON WHICH BLOGGERS WILL BE THE CONSTANT CONTRIBUTORS / DONORS OF THAT -THUS- ALWAYS HOT CONTENT.
THE SITE'S USER INTERFACE HAS SOCIAL MEDIA INTEGRATION AT ITS CORE.
PRODUCT NEWS, BLOG POSTS, FASHION ITEMS ETC. WILL ALL END UP IN THE BEDHEAD.COM CONTENT CLOUD. FILTERS WILL HELP FIND FOCUS WHEN SO DESIRED.
MARK & RODG LIKE TO THANK: MAARTEN VAN HUIJSTEE (STRATEGY) DAAN KLAVER (DESIGN) KEES KLEIN HEMMINK (DESIGN) RICHARD SPRENGERS (PROGRAMMING) AND CHRISTOPHER ANDREWS (ACCOUNT).
 

 
 

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