ANDRES CALDERON's profileCamilo Pachón's profile

"Beauty is in the details" - Beckett Simonon

On early 2012 www.beHasso.com commended me a project for a visual campaign for their new collection. Decided to call Camilo Pachón, a visual artist I met collaborating for a well known magazine in Colombia.
The client ask us for two different specs to show, first one was the handcrafted work of the product, made by colombian leather artisans. The second one was the high quality of the details and small accessories used on the product.
We came up with these mini stories with little people, to show different angles and details of the Bags and it's accesories. Showing also the handcrafted labor designing the set with cardboard. 
Our cardboard city with industrial district, CBD, slum and beach... The ideal place for the fellow citizens of the contemporary world.
"Beauty is in the details" - Beckett Simonon
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"Beauty is in the details" - Beckett Simonon

Photography: Andrés Calderón Set design: Camilo Pachón / Andrés Calderón Assistant: Tatiana Velázquez www.behasso.com June 2012

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