This school project was about making a supporting campaign website about for a special cause, free of choice, as well as marketing of the website through facebook- and google ads. Through the project we did research on different topics, but ended up on donation of bone marrow considering it was a topic that we and also the target group knew very little or nothing about. From research, we chose the main target group to be men between 20 to 28 years old. They can be registered for longer before they become to old to donate and don't have the same risk as women to get antibodies, considering it may happen to women after pregnancies. For our design, we made a serious, but simple and understandable design to enlighten people about the topic without scaring people, considering the topics around hospitals and health can be scary and deterrent to some. To make a more human and personal approach, we also have a user history to make the message more clear and give a face to the cause.

I made this project together with Ine Thorgersen Kielland Lund.

Credits to Branimir Balogovic (Image with the fistbumps. Source: Unsplash)