Uni 1 - Unify the unexpected.
Uni 1 is an experimental commercial made by KTRS Design. A phone is revealing itself through a mysterious univers inspired by brutalist architecture. This project is a testimony of our artistic sensibility, architecture aesthetics and love for technology.
Music and sound design by Ipon : https://instagram.com/ipon.wav
THE CREATIVE PROCESS
Logo and tagline research
Here is some early 3D concepts made to define the art direction we wanted for this project. Some of them made it to the final cut and others didn't. All of them have been made with Houdini and rendered in Redshift.
One of the most crucial step of the process was the making of a previz/animatic which allow us to approve a rythm and the framing of the shots.