Design never stands still, and any brand investing in a new site wants it to look and feel contemporary.
But the philosophy behind website design should stand the test of time.
At Image Appeal, we have a clear philosophy: websites should combine human-centered design and strong storytelling with a clear focus on supporting business goals and driving action.
We know you’re not just looking for an amazing designer (although we have those). You’re choosing a partner to help guide you through the process and realize your business goals. And we’re passionate about a collaborative process that uncovers your brand’s story and ensures that story told in the most compelling way possible.
A Story-Driven Approach
When we’re designing for people, it’s important to remember people are storytellers. Sharing and listening to stories is part of what makes us human, and all great brand experiences begin with storytelling.
What does it mean to tell stories in a visual context? Storytelling is much more than writing lengthy copy or clever one-liners. Every aspect of a website, from design language and image selection to content and user experience, comes together to either tell the story or distract from it.
Every brand has its own story, but at the heart of every brand story is the brand’s promise to its customers. Are you promising fun and excitement? A safe pair of hands? From that core promise, every picture, every icon, every page, and every point of interaction needs to advance that perception and develop your story.
While you’re here, check out our completed projects below and decide for yourself.
