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樂腹 Le Foöd Co.


Le Foöd Co. 樂腹食業

A healthy food brand, established in 2014, Le Foöd Co. has adhered to the concepts of “Happy mouth, happy stomach” to provide a comfortable dietary experience for consumers. Le Foöd Co. advocates natural ingredients which preserve the essence of the food. They believe that besides satisfying our appetite by choosing good foods, we can also maintain health and make our body happy.

Le Foöd Co. 樂腹食業,成立於2014年,是一個健康食品品牌。秉持著「嘴巴開心,肚子快樂」的理念,打破食物「健康就不好吃」的刻板印象,為消費者提供舒適的飲食體驗。樂腹提倡保留食物本質的天然食品,認為選擇好的食物,除了能滿足口腹之慾,也能維持健康,更能使身體開心。

     


    

The Chinese logotype is constructed with rounded strokes to bring out the lively and cordial image of the brand. The English logotype emphasizes the space between the two “O”, and inserts a curve symbol in-between. It intends to symbolize the process of taking healthy food, from the mouth to the stomach, and ends up to fill the body with joyful energy.

中文 Logotype 以圓潤的筆畫建構,帶出品牌活潑、親切的形象。英文 Logotype 強調兩個「O」之間的空間,並以曲線符號連結整體,象徵著健康食材從嘴巴到吃進肚子後,進而讓身體充滿愉悅能量的過程。

    


    
   



Year : 2020
Branding / Motion graphics : Yi-Chin Lai


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樂腹 Le Foöd Co.
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樂腹 Le Foöd Co.

Visual identity for Le Foöd Co., a healthy food brand, established in 2014. It has adhered to the concepts of “Happy mouth, happy stomach” to pro Read More
125
348
3
Published: